THE WHOLESOME AESTHETICIAN

The Wholesome Esthetician was created by Beth Davison to go beyond just enhancing the appearance of your skin, but to promote your internal health as well. Her belief is that skin is more than just what’s on the outside; it also has to do with what’s on the inside. The appearance of our skin is strongly influenced by our health.

Logo Design

The logo design emulates elegance, cleanness, naturalness, and humbleness through its simplicity. The logo design emulates elegance, cleanness, naturalness, and humbleness through its simplicity. As a symbol of Beth’s vision, the letters W & E were connected. By doing this, Beth’s original vision was able to be incorporated into a smooth and connected look. With serif text, we were able to manipulate the letters to create a design for the primary logo. Moreover, it adds a classy touch to the logo

  • Main Logo

  • Logo Mark

  • Mockup

Logo Inspo & Process

A visual representation of the design process that went into creating this logo, consisting of color palettes and elements of design, can be seen below.

  • I. Mood-board & Resear

    We started with client consultations for ideas and used mood boards to understand their vision. By aligning aesthetics and colors, we reflected the desired atmosphere, crafting a brand tone and personality in line with their vision.

  • II. Color Palette

    Through the careful use of neutral colors, we achieved a balanced and calming brand aesthetic. Warm tones were also introduced to evoke feelings of peace, wholesomeness, and reliability, adding depth to the visual experience.

  • III. Font Selection

    Hello Paris boasts an elegant typeface with thin and thick lines for a sophisticated look, suitable for primary logos and headers. Bilo, a simpler sans-serif typeface, is versatile for body copy and marketing materials, ensuring brand consistency by integrating with the primary logo design.

  • IV. Finalized Logos

    The logo embodies elegance, cleanliness, naturalness, and humility through its simplicity. Intertwining the letters W&E symbolizes Beth’s vision in a seamless, connected manner. Serif text manipulation was used to craft the distinctive primary logo design.

  • V. Logo Variations

    We prioritize client empowerment, offering a flexible color variation scheme for logos. This equips clients to maintain consistency and impact across different backgrounds, streamlining design choices and enhancing their brand's adaptability.

  • VI. Mockups 1

    Visual representation is pivotal for a brand's success, bridging concepts to reality, engaging clients, ensuring coherence, and aiding assessment. Mockups further enhance this by offering clients a realistic preview of their brand's application.

  • VI. Mockups 1

    Visual representations of a stationary kit encompass a comprehensive range of design elements, showcasing the brand's versatility. This allows the client to envision how the design can be seamlessly integrated across various applications, offering insights into potential future uses.

  • VI. Mockups 2

    This mockup provides a visual preview of the client's logo displayed prominently on a physical store front. It offers an immersive sense of the brand identity's real-world presence and impact, empowering the client with a vivid understanding of their brand's potential feel and appeal.